FPL's misinformation campaign: Sowing the seeds of confusion by calling a rate hike a rate cut

Writes the Sun-Sentinel's Julie Patel: Florida consumer advocate concerned, customers confused by FPL rate increase request ...

And columnist Mike Mayo: After the shock: FPL’s rate hike request just a starting point ...

And Charlie Beck, of the Office of Public Council, was astounded by the news, according to John Dorschner at the Herald ... http://tinyurl.com/dcxxv2.

And the confused Orlando Sentinel, followed the FPL "spin" on the story here ... http://tinyurl.com/cvz3j7.

And the "spin" is clearly what lead to the confusion. Here's the FPL headline on their press release, obviously designed to mask the bad news of the rate hike inside messaging about "clean, reliable energy solutions" ...

FPL rate proposal would support investment in fuel efficiency, cleaner energy and system reliability while keeping customer bills low

So, is the spin deliberate and designed to create confusion or what? And, really, what kind of fools do they take us for?